Early Learning Centre Store

John Beale founded the Early Learning Center in 1974 as a result of his own unhappiness at not being able to obtain toys that were sufficiently motivating for his own children. His idea was to start a toy company that would encourage and inspire kids to grow while they played. After helping families all across the UK and the world come to love and trust the Early Learning Center, Mothercare purchased the company in 2007 and proceeded to expand the brand's global customer base.